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Sunday, July 12, 2009

SBI: Financial Awareness and Marketing Question Paper for Management Executive Recruitment

1. The International Bank for Reconstruction and Development (IBRD) is better known as
World Bank  Asian Development Bank  IMF  It is known by its name  None
 

2. When was the Reserve Bank of India established?
1935  1920  1928  1947  None
 

3. Which is the largest commercial bank in India?
Reserve Bank of India  State Bank of India  ICICI Bank  Bank of India  None
 

4. The Bank of Calcutta, Bank of Bombay and Bank of Madras were merged in 1921 to form:
Reserve Bank of India  Imperial Bank of India  Bank of India  Union Bank of India  None
 

5. Which sister organization of the World Bank helps private activity in developing countries by financing projects with long-term capital in the form of equity and loans?
Asian Development Bank  International Developmental Association  IMF  International Finance Corporation  None
 

6. Which sister organization of the World Bank provides long term loans at zero interest to the poorest developing countries?
Asian Development Bank  International Developmental Association  IMF  International Finance Corporation  None
 

7. Who is known as the ‘Father of Economics’?
Adam Smith  Chanakya  Machiavelli  William T. Dickens  None
 

8. Which was the first Indian Bank to introduce credit card?
State Bank of India  Central Bank of India  Union Bank of India  ICICI Bank  None
 

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9. What does devaluation of a currency mean?
decrease in the internal value of money  decrease in the external value of money  decrease both in the external and internal values of money  increase in the internal value of money  None
 

10. Which of the following is known as plastic money?
bearer cheques  demand drafts  credit cards  gift cheques  None
 

11. Which of the following statements best describes the concept of involvement in the context of buyer behaviour?
The length of time involved in the buying process  The potential impact of a product on an individual's self-identity  The number of people involved in the decision-making unit  The complexity of an order  none
 

12. Buying decisions generally follow a pattern of overlapping stages. Which of the following best describes the typical stages of the buying process?
Need recognition > Information search > Evaluation > Decision > Post purchase evaluation  Need recognition > Evaluation > Information search > Decision > Post purchase evaluation  Information search > Need recognition > Evaluation > Decision > Post purchase evaluation  Need recognition > Information search > Decision > Evaluation > Post purchase evaluation  None
 

13. Needs differ from wants because:
Wants are a socialized manifestation of underlying needs  Needs are a socialized manifest Needs are historical; wants are about the futuretation of underlying wants  Needs are historical; wants are about the future  Needs and wants are exactly the same  None
 

14. Which of the following levels of Maslow's Hierarchy of Needs is most likely to be associated with consumers' purchase of goods which appeal to their inner sense of peace of mind (e.g. art classes)?
Self-actualization  Love  Security  Physiological  None
 

15. An individual is considering buying a new microwave cooker and is faced with the possibility of several models. Which of the following describes the widest range of microwave cookers, which the buyer considers in some form?
The awareness set  The total set  The pre-evaluation set  The choice set  None
 

16. A company uses The Coors to endorse its range of snack foods. This endorsement is likely to be particularly effective if the Coors are seen by Large numbers of the company's target market as:
A primary reference group.  A tertiary reference group.  A secondary reference group.  A non-reference group.  None
 

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17. Which of the following consumer responses is LEAST likely to overcome cognitive dissonance experienced by a consumer who is dissatisfied with their purchase?
Rationalizing to ourselves that a product is actually quite good  Seeing the product in a different light so that we emphasize the bad aspects of a product  Seeing the product in a different light so that we emphasize the good aspects of a product  Complaining and returning goods to the supplier  None
 

18. Which of the following labels is NOT associated with a role in a buying Decision Making Unit?
Supplier  Decision maker  Gatekeeper  User  None
 

19. A secretary who answers calls for a company buyer may be taking on which role within the company's decision-making unit?
User  Buyer  Influencer  Gatekeeper  None
 

20. Which of the following is NOT an element of a Marketing Information System?
Marketing research  Decision support system  Production monitoring system  All  None
 

9 comments:

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  2. Monika said
    very gud questions its really helpful

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  3. Mohd Arif
    This is good for bank examination in po

    ReplyDelete
  4. Its Very good Forum For study

    ReplyDelete
  5. firoz said
    very good questions

    ReplyDelete
  6. Really, its nice information, I read this whole and carefully. This covers the all required thing. I can say that you make a real effort, Please keep this continu
    Financial Planning

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