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Friday, January 8, 2010

Marketing awareness question paper - Bank entrance exam

1. The Traditional Marketing style involves
Telemarketing  Digital Marketing  Indirect Marketing  Direct Marketing  All of these

2. A lead means
A prospect who is more likely to avail of the Bank’s product  A political leader  A religious leader  A bank chairman  None of these

3. Innovation means
Compensation  Inspiration  Additional perquisites  Implementing new ideas or new methods  None of these

4. A Call means
Calling on friends  Calling on bank employees  Calling on prospective customers  To make telephone calls  Calling on relatives

5. A prospect means
Any customer who walks into the bank  An employee of the bank  A customer who is likely to be interested in bank’s product or service  A depositor of the bank’  A borrower of the bank

6. Modern Method of Marketing include
Publicity on the net  Advertisement on the net  Soliciting business through e-mails  Tele marketing  All of these

7. A true marketing requires
Command and other mindset  Control Mindset  Passive mindset  Active mindset  None of these

8. Which of the following sentences is true?
Marketing is not required in a Buyers’ Market  Marketing is not required in a Seller’s market  Marketing is not required due to competition  Marketing is not required due to liberalization  Marketing is not required due to globalization

9. For effective marketing the salesmen should have which of these qualities?
Creativity  Team spirit  Motivation  Effective communication skills  All of these

10. Market information means
Knowledge of shops and bazaars  Knowledge of shopping malls  Knowledge of customer profile and product mix  Knowledge of various languages  None of these

11. Market Research is needed for
Checking the market area  Checking the right product to be sold  Making proper marketing decisions  Deciding right time to sell  All of these

12. Which of the following statement is true
Marketing makes the company to go into loss due to higher expenses  Marketing is not required in profit making companies  Marketing sharpens the minds of the employees  Marketing is a time bound seasonal function  Marketing is a waste of time

13. Marketing plan helps in
Better lead generation  Better systems  Better results  Improved balance sheet  Better customer service

14. If Marketing is done effectively which of the following is not required?
Advertisement  Publicity  Market Research  Market Segmentation  None of these

15. Motivation means
Inspiring employees to perform better  Better communication skills  Sales Coaching  Market Research  None of these

16. In a Selling Process in today’s world?
Only standard products are sold  No customization required  The seller need not have product knowledge  The seller should aim at customer satisfaction  Only quantum of sales matters

17. Find the true statement
Marketing is a waste of the employees’ time  Marketing is not required in India due to its vast population  Marketing involves additional work  Marketing involves team work  Marketing is not required today due to IT advancement

18. A Target market is
Entire country  Entire city  Entire globe  That which consists of customers who need the identified product  All of these

19. Forecasting involves
Sales Planning  Sales Pricing  Distribution Channels  Consumer tastes  All of these

20. Which of the following product is being sold under the brand name ZODIAC?
Shirts  Ties  Both A and B  Liberty  None of there

21. SWIFT - cars are being manufactured by
DCM  Maruti  Premier Automobiles  Hyundai  None of these

22. With you all the way is the slogan of
Vodafone  SBI  ICICI  Raymond’s  None of these

23. Which company used the slogan “The complete Man?”

24. Which brand uses the slogan “Made for each other” for its cigarettes?
Cavenders  Four Square  Red & White  Wills  None of these

25. Cross Selling means
Identifying customer needs  Matching the products to customer needs  Convincing the customers of product benefits  Responding to questions and objections of customers  All of these


  1. I am a marketer and believe me this is the worst set of questions i have ever seen. Are you sure this is what Govt. Banks ask in their exams!

  2. Hi Shatadru,
    Have you gone through all the questions? This is a set of questions that will help Banking Aspirants prepare for Marketing positions. And yes, these type of questions are asked in exams.

    Can you share some better questions if you have? I will post them with due credit to you.

  3. it is a best exercise for preparation

  4. Nice one helped alot fr recalling marketing concepts.......

  5. Dear could you send me marketing questions asked
    asked in management trainee for PNB
    on my mail


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